Campaign: Kom op Appels (App-eals)
At the request of Standaard Uitgeverij we produced a new campaign for the Flemish Cancer League. The assignment was to motivate parents, children and teachers from primary schools so that they would reach out to children suffering from cancer and provide some financial support -- a contribution for the summer camp which the league organizes every year. In return, those who make a donation receive a package with apples, which explains the campaign slogan and a single from Flemish radio and television's children's network (KetNet).